Understanding the Home Staging Process by Leona Piro

Staging is an investment in getting a house sold. Staging will always be less expensive than the home’s first price reduction. When compared with other costs associated with the sale or purchase of a home, staging is very reasonable.

What Home Staging IS

Home staging is the process of getting a house ready for sale. The objective of staging is to get a house sold in the shortest amount of time and for the most amount of money.

Staging transforms a personalized home into a house that will appeal to a wide range of buyers. The transformation includes depersonalizing, neutralizing and decluttering. Only 10% of home buyers can visualize the potential of a home, which is why staging is critical.

Read the rest of Leona’s article here.


Leona Piro is a member of AIDP and RESA and has over thirty years experience in the real estate field. She has been staging and decorating Rochester area homes for the past eight years.

Please visit her website at www.acttwohomestaging.com.


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